Producer Govind Sahani Launched His ‘R3 Media Entertainment’ Youtube Channel And New Song
Mumbai, August 23, 2026 – A new name is rapidly emerging in the Bhojpuri and Hindi music industries: R3 Media Entertainment. The grand launch of producer Govind Sahani’s ‘R3 Media Entertainment’ YouTube channel and its debut music video took place recently with great fanfare at the Imppa theatre in Mumbai.
Several artists and dignitaries from the music industry attended the event, including actresses Khushi Yadav and Priyanka Chaurasiya, as well as Maheshwar Kumar Mahi. The production house’s first song, “Jahajiya Ke Awajiya”—featuring Khushi Yadav—was released; Ankit Mishra was also present on the occasion. The channel’s second song, “Saree Se Allergy Ba,” featuring Priyanka Chaurasia, is set to be released soon.
Producer Govind Sahani honored the artists, DOP, and casting director by presenting them with bouquets.
Speaking at the launch, producer Govind Sahani stated that the objective of R3 Media Entertainment is not merely to produce songs but also to provide a major platform for new talent. He said, “Through R3 Media Entertainment, we will bring clean, family-friendly, and heartwarming songs. We will work on both Bhojpuri and Hindi tracks. New singers and actors will consistently get opportunities on our channel. In fact, we also plan to produce films. We aim to release one song a week—for a month—with a primary focus on romantic tracks.”
Actress Khushi Yadav features in the debut song; her expressions and dance moves were highly appreciated by the audience at the event. The song received an enthusiastic response from viewers immediately upon its release.
Khushi Yadav remarked, “Working with Govind Sahani ji has been a wonderful experience. Young audiences are going to love this song.”
Meanwhile, Priyanka Chaurasiya noted that R3 Media Entertainment feels like a family to new artists.
The star-studded launch event was a night dedicated entirely to music and celebration. The channel was launched in a grand manner, followed by the screening of the new song on the big screen. Speaking to the media during the event, Govind Sahani also offered a glimpse into upcoming projects; R3 Media Entertainment is set to release a series of romantic songs in both Bhojpuri and Hindi soon.
Currently, the song is performing exceptionally well on R3 Media Entertainment’s official YouTube channel and is receiving immense love from the audience.
Producer Govind Sahani Launched His ‘R3 Media Entertainment’ Youtube Channel And New Song
